Institutional Trading at ADSS – How the UAE Broker Ranks


This comprehensive overview will contain:

  • General information on ADSS as a broker for institutional investors
  • Products offered by the broker
  • Trading platforms offered by the broker
  • Prime brokerage solutions for institutional investors

Note: This review is directed at institutional investors and discusses the solutions provided by ADSS for institutional investors.

If you are looking to see how ADSS stacks up compared to industry peers as a retail trader, you can find more information in this ADS Securities Review

An overview of ADSS

Founded in 2010 and headquartered in the United Arab Emirates, ADSS serves global traders with customer support available in both English and Arabic.

Licensed and regulated by the UAE’s Securities and Commodities Authority, ADSS has earned the trust of thousands of clients through offering competitive spot forex and CFD trading opportunities across currencies, equities, commodities, indices and more, with leverage levels tailored to each asset class.

Their trading volumes are up to 17 billion USD each day. The broker also offers institutional investing solutions for professional traders who are looking for more.

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ADSS as an institutional broker

For institutional traders, ADSS provides Tier 1 bank pricing and high-quality execution. The clients that ADSS typically takes include retail brokers, banks, hedge funds, and asset managers.

The broker provides bank and non-bank – as well as other regional – liquidity pools, and they offer bespoke versions of retail trading platforms such as MT4. One good example is that ADSS offers buy-by-side liquidity that can be customised for institutional investors – but more on that later.

Products offered by ADSS

ADSS offers institutional investors and their clients over 2,200 products across the spot forex markets and CFDs on equities, indices, FX, crypto, and commodities. Available leverage varies depending on the account type and the instrument traded.

  • Commodity CFDs provide exposure to metals, energy, and agricultural goods with 200:1 leverage available per individual price movement. 
  • Over 60 currency pairs encompassing major, minor and exotic forex can be traded alongside forex-based CFDs leveraged up to 500:1.
  • Equity CFDs permit speculation on the share prices of global and GCC equities like Netflix and Gulf Insurance with 20:1 leverage.
  • Index CFDs facilitate betting on leading benchmarks such as the US100, S&P 500, Nikkei 225, DAX and Hang Seng at up to 333:1 leverage. 
  • Additionally, cryptocurrency CFDs offer the ability to trade Bitcoin and Ethereum price fluctuations at 4:1 leverage exclusively through ADSS’ proprietary platform.

Trading platforms offered

ADSS offers two trading platforms for clients of their institutional investors – the ADSS trading platform, which is their proprietary solution – and MT4, with which they are partnered. Both platforms can be used on web, desktop, and mobile.

With MT4, ADSS offers deep liquidity due to their access to multiple liquidity pools around the world.

They are also a pricing aggregator across forex and CFD products, which allows them to provide competitive spreads and prices within the industry according to institutional standards. MT4 traders can also access Expert Advisor (EA) plugins and trading signals, and automated trading strategies can be used.

Prime brokerage solutions for institutional investors

Aside from offering traditional trading and investment products and platforms, ADSS provides added value for their institutional investors with prime brokerage solutions.


ADSS ensures deep liquidity for traders through strategic partnerships with a wide range of premier liquidity providers. The broker maintains multi-tiered relationships with top-tier bank market makers as well as well-non-bank institutions.

This layered approach bolsters resiliency across changing market conditions. Through dozens of tightly integrated liquidity sources, ADSS provides the clients of their institutional investors direct access to interbank flows and secondary non-bank sources.  

Margin solutions

ADSS also provides institutional investors with technological infrastructure that allows them to manage risk and make efficient use of the leverage options available. An example is Net Open Position (NOP) lines for trading.

This refers to the maximum outright positions that can be held by a trading account, serving as a risk management tool to limit traders’ overall market exposure.

White label solutions

One of these is white label solutions. Described as suitable for institutions who are faced with rising bottom-line costs and increased regulatory pressure, ADSS provides a multi-asset trading platform with a fully integrated back-office management system that can be rebranded with customisable marketing materials. Other features of their white label solutions include:

  • Secure hosting infrastructure
  • Multiple-device access
  • Full access to client onboarding, admin, and back-office applications
  • Efficient order routing and fast execution
  • Customisable listings with more than 2,200 products available

The good thing about ADSS is that they also have an expert Trading Services Team that provides multilingual support 24/5.

As a broker based in the UAE, the team can provide support in English, Arabic, Urdu, Hindi, French, and Turkish – while some of these languages are common in other broker support, some are less so, and this can be an added value.

Their team can handle market-related queries, trading-related issues, issues related to deposits and withdrawals, technical research and market analysis sentiment, and account support. (However, their team does not give out financial advice, which is in line with ADSS’s identity as an execution-only broker.)

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ADSS as an institutional broker: conclusion

ADSS appears to be a reliable and well-regulated brokerage firm that can satisfy the requirements of institutional traders. Their authorization and ongoing oversight by the reputable SCA provides an important foundation of trust. 

In terms of offerings, ADSS provides a full suite of customized business solutions ranging from white label capabilities to multi-tier liquidity provisions and tailored margin terms. Their extensive market access and sophisticated technology infrastructure are suited to support the complex needs of professional trading desks.

The ability to provide bespoke solutions tailored specifically to each partner also demonstrates the broker’s focus on responsive, high-touch client service at an institutional level. 

Overall, ADSS has constructed an institutional-grade offering through regulatory adherence, ample resources, and flexible structured products – positioning them as a brokerage equipped to handle trading flows and risk management requirements for discerning financial institutions, fund managers, and other institutional investors.