What is web design? To put it in simple words, web design is how you make your website look on the internet. It’s all about the appearance and the features you offer to your website visitors.
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A good web design will help attract more visitors to your site and improve your site conversion. It’s also good for your business branding.
Here are some tips you can follow to apply the best web design practices in your business:
The Fonts You Use Matter
The fonts you are using on your website will affect how your web visitors feel about reading your website content, which can also include your sales page and landing page.
The fonts that are difficult to read will discourage your audience from staying on your website, thus it can contribute to more bounce rate on your website.
Your audience will not want to read your content for a long time, and they will prefer to leave your web page as soon as they see it.
So, it’s important for you to use the right fonts for your website. The fonts need to be readable, and it needs to give your web visitors a comfortable reading time with your website.
You should also make it easier for them to skim on your content, so they can go straight to the most important part of it.
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Navigation and Categorization
Your website navigation is also important for you to guide your visitors through various pages of your website.
The way you categorize your website content will also contribute to how long your visitors will prefer to stay on your website. These are the two important elements in your website design you need to keep in place.
Be sure to use an easy navigation scheme on your website, so you can guide your visitors around the various areas of your site.
Also, you need to categorize your web content to make it easy for your visitors to explore your website.
Help Your First-Time Visitors
At first, your website might be easy to navigate, with some categories to browse and some content to read. However, as time goes by, you will need to add more pages and more features to your site, which can make your website even more complex.
For first-time visitors, they might have a difficult time adapting to your website, and they might even feel overwhelmed with the various pages and features you put there.
It’s important for you to help your first-time visitors around your website, so you can lead them straight to the most important part of the site.
You need to prepare a special section for first-time visitors to explore, so it can be easier for them to understand your website.
Branding and Color Schemes
Your website is a part of your business brand, so you need to design your website to give a spotlight to your brand.
Branding has many things to do with how you design your logo and the color schemes you are using.
Effective web design means it can represent your brand in the best way possible so that it can establish a good connection between your audience and your business brand when they visit your website.
It’s important to match your brand logo with the overall color schemes you are using on your website. Keep the web design clean and minimalist.
However, the brand should stand out on your website, and you need to make sure that the color schemes you are using can create a powerful presence for your brand.
The web elements you are using on your website can also affect how the website will look. Remember, the overall look and feel of your website will contribute to the user experience of the site.
Your goal is to provide the best user experience for your web visitors, and you can do it by adding various web elements to enhance the site’s look and feel, while also providing your visitors with more features.
You can apply certain web elements, such as the floating header, live chat, social media buttons, and so on, to attract more visitors to your site.
Now that you’ve understood web design, it’s important for you to apply these web design practices to your website.
By applying these best practices in your web design, you can boost the value of your site, improve your interactions with your web visitors, and create a powerful presence for your brand. A good web design can also help you stand out from the competition.